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Defining Blended Travel and Its TAM Through Marriott Hotel Examples

Adam and Larry Mogelonsky | October 30, 2024

By Adam and Larry Mogelonsky Every hotelier is already thinking about ways to take advantage of the growth of remote work and bleisure in the post-pandemic travel landscape. Best described now as ‘blended travel’ due to the many different types of travel it encompasses, let’s take a look at what Marriott is doing so you can learn from their example, as well as convince you a bit more about the opportunity here – the total addressable market (TAM) as they say. Whether remote work, temporary relocation, staycation or digital nomadism, with these emerging blended travel dispositions in mind, it behooves hotels to adjust their commerc...

Global Hospitality Study Exposes Critical ‘Aspiration-Reality Gap’ in Measuring Per-Guest Revenue Beyond the Room

Agilysys | October 30, 2024

-- Research from Agilysys reveals 82% of hospitality executives recognize the value of augmenting RevPAR metrics with Revenue Per Available Guest (RevPAG) goals, but 56% feel unprepared to do so -- Oct 30, 2024 (SAN ANTONIO, Texas and ALPHARETTA, Ga.) – Today at the American Hotel and Lodging Association’s The Hospitality Show being held in San Antonio, Texas, Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of hospitality software solutions and services, released the findings of its 2024 Global Hospitality Impact Study: Unlocking Revenue Beyond the Room. This comprehensive survey of 489 hospitality executives and tec...

The Proper Usage of RevPAG

Larry Mogelonsky | May 5, 2016

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Any specialty, and hospitality is no exclusion, comes with its own set of technical jargon and acronyms. We hoteliers are bombarded daily with ADR and RevPAR as well as, to a lesser extent, the latter's two smaller siblings, RevPOR and RevPAG. Even though they are less common, they are still quite handy in certain situations, and today our focus will be on RevPAG. Let's get the acronyms out of the way so there's no confusion: RevPAR = Revenue Per Available Room RevPOR = Revenue Per Occupied Room RevPAG = Revenue Per Available Guest The first term, RevPAR, is the most commonly used thes...

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