Are You Giving Your Guests Enough RevPAH?

Doug Kennedy | April 5, 2017

By Doug Kennedy As I often say in my hospitality workshops, we in the hotel industry are in a very unique business of selling space and time, so we had better be REALLY good at the intangibles. Although we charge them for rooms, the guests are buying an overall experience that is made up mostly of human interactions. With hotel brands so quickly copying each other's amenities, services and décor, just about the only point of differentiation is the human engagement delivered by the people we call colleagues. In the hotel business we measure our RevPAR, which everyone knows is Revenue Per Available Room Night. Fortunately for us, o...