reza etemad-sajadi
Could Big Data Help Us Manage the Lockdown Better?
Dr. Reza Etemad-Sajadi | April 6, 2020
Harnessing our smartphones to help track the virus and hence manage the return to life outside. By Dr. Reza Etemad-Sajadi Given that the coronavirus spreads as the population circulates, the only solution in the near term is to impose stay-at-home measures so the number of hospitalizations doesn’t explode, pushing hospital workers and equipment to breaking point. The graphs below show the change of behavior of people in Switzerland during the lockdown period. Source: COVID-19 Community Mobility Report, Google, 29.03.2020 That being said, when a part of the population will have been immunized (i.e. those who have caught the ...
Restaurant Revenue Management Practices: Altering Customer Perceptions
Dr. Reza Etemad-Sajadi | May 10, 2018
By Dr. Reza Etemad-Sajadi Revenue management is all about pricing strategies to allocate the right capacity to the right customer, at the right place, at the right time. Airlines and hotels use such practices, and their customers seem to see the benefits. However, for the restaurant industry, things are different. Based on our research, we found that the majority of revenue management practices in the restaurant business are perceived as unfair (see Table 1). Customers though seem to accept price variations between lunch and dinner, as well as cancellations due to late arrivals. The practice which is perceived to be most unfair is the...
