What Is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings

HEBS Digital | September 17, 2018

By Margaret Mastrogiacomo, VP Strategy The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose their hotel, then choose to stay again? Understanding the lifetime value of guests, including the type of content and promotions that compels them to book direct, is crucial to an effective book direct strategy. So, what's the secret to understanding the value of y...