ZDirect’s RFM Analytics Maximize Hotel Revenue-Earning Potential Identifying Guest Spending Behavior

ZDirect | June 9, 2015

Recency, Frequency and Monetary Modeling (RFM) platform provides hoteliers with vital tool to segment and target most valuable guests during all stages of the hotel stay experience. Hallandale, FL - June 9, 2015 - ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has announced the launch of its Recency, Frequency and Monetary Modeling (RFM) functionality. ZDirect's innovative eCRM platform can now analyze the spending behaviors of each guest and provide staff with an easy to understand numerical value that serves to score a guest's financial value to the property. With RFM, hoteliers ca...