Counterpoint: Direct Group Sales Over Indirect Platforms

Robert Post, Chairman and CEO, Knowland | September 5, 2019

More passive RFP platforms are not the answer. Intelligence-based Direct Sales drives 8X ROI for Hotel Group Sales. By Robert Post, Chairman & CEO - Knowland Knowland CEO Robert Post responds to recent articles/opinions that the $50 million investment by Marriott, IHG, Accor, and Hilton in a new Group Booking Platform has signaled “meaningful change” in the painful process of selling event space and room blocks to meeting planners. The new booking platform uses a self-reporting database of hotel group block inventory and meeting space to offer meeting planners an OTA-like environment to shop and book event venues at the lowest ...