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The Data That Can Help You Win More Group Business
Groups360 | September 12, 2017
Most hotel sales managers turn to comp spa treatments, elaborate F&B experiences and peppy follow-up calls to close group business. But the rise in group and meeting analytics is changing the game. Hotels are sharpening up and leveraging group business data to supercharge their conversions. Knowledge is indeed power and the right data can give your hotel a massive competitive advantage, as well as give you the right information to make smarter decisions. My colleagues and I are obsessed with data. And, we're enthusiastic about uncovering trends and surprising insight on groups, meetings and events that are not readily available....
The Secrets Behind the Most Successful Group Business Proposals
Groups360 | April 25, 2017
Which group sales proposals usually make it on a meeting planner's short list? A templated proposal that sounds like every other hotel, brimming with business clichés and corporate speak? Or, a proposal that reflects the personality of the hotel sales manager AND offers targeted solutions that address the planner's goals? To hit your sales goals, your proposal better be impressing clients with every word instead of stopping your ambitious sale dead in its tracks. So, ditch the one-size-fits-all template that is shared amongst your sales team. Planners want to work with a person, not a robot. Customize, customize, customize &n...
