Using Review Data as Rich Snippets to Improve Your Search Rankings

TrustYou | May 22, 2015

Most hotels are focused on SEO, or are at least aware of the potential benefits of improving their search rankings. It allows them to stand out and ultimately generate more traffic (and direct bookings!). Content marketing is one way to improve search rankings, and travel reviews can play an important role in this content strategy. But that isn't the only place where travel review data can help hotels to improve their search rankings... Enter the rich snippet. Huh? What's that, you ask? Rich snippets are bits of extra info that appear on your site's search result listing above your meta description. They can easily be added within your ...