U.S. Hotel Demand Hits an All-Time High

Richard Barkham, Ph.D. | September 5, 2017

By Richard Barkham Good News for the Business Cycle and the New Economy Hotel demand has just reached an all-time high in the U.S., according to CBRE Hotels' Americas Research. Occupancy levels and demand for rooms are also buoyant in Europe and Asia Pacific.1 Demand for hotel rooms is highly sensitive to business conditions, particularly on the downside. When business revenues and personal incomes are squeezed at the end of the cycle, hotel demand drops away very quickly. Hotel demand has shown strong growth since the middle of 2016, suggesting that business conditions in the U.S., and elsewhere in the world, are robust despite relativ...