Richard Kocher
Q2 Traveler Insights Report: The Highlights Analyzed
Richard Kocher | September 12, 2022
By Richard Kocher Last time around we looked at how travel, post-COVID, has pulled through a period of abnormality during which travelers stayed closer-to-home and evolved into a “new normal.” We have seen the new normal reflected in changing expectations for travelers and new destinations and ways to explore the world. We can also see that the new normal is characterized by a stronger than ever desire to see the world again. As we referenced in our Q4 analysis, people have adapted and become increasingly committed to traveling and, according to McKinsey’s recent research, “love to travel.” In fact, 68% of McKinsey’s 1,0...
Q4 Travel Recovery Trend Report: The Highlights Analyzed
Richard Kocher | March 14, 2022
By Richard Kocher Expedia Group Media Solutions recently published the Travel Recovery Trend Report for Q4, which details many of the latest insights on the industry’s continued recovery from the pandemic, as identified in Expedia Group’s exclusive first-party data. Here, Richard Kocher, who leads Media Solutions’ data insights and planning team, gives his expert take on these latest findings for 2022 and beyond. Experience is Everything That is the thought-provoking message delivered by Ewan McGregor in Expedia’s recent high-profile Super Bowl ad. Having recently returned from a family ski trip in France...
