Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs

Tambourine | October 6, 2017

Hotel marketing costs are affecting profitability more than ever. With profit growth slowing in the lodging industry, the focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance (and incentives are tied to profits). As the pressure to find cost savings mounts, experts say one of the most significant expenses to watch is marketing, which has only grown more expensive with the rapid growth of digital media. In general, hotel management companies care deeply about costs, which have a direct linear effect on their ability to achie...