What The Rio Olympics Means For Your Hotel

Larry Mogelonsky | July 27, 2016

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Rio 2016 is upon us, and that means two solid weeks of having a reason to actually watch broadcast again instead of tuning in to Netflix or trying your luck at Pokemon Go. With the television landscape becoming increasingly fragmented by cable, satellite, social media and internet streaming options, reaching many people at once via traditional, 20th century media placement methods comes with its fair dose of anxiety. One interesting effect of this channel nichification is that large-scale events and compressions are now all the more precious. Think nationwide and world-sweeping live broadca...