roamingaround
Winning the Digital Marketplace Starts with a Solid Cellular Network
RoamBOOST | March 28, 2017
RoamBOOST identifies five reasons why cellular is key to digital dominance Boston, Mass. — March 28, 2017 — The No. 1 strategic technology goal for more than half (52%) of U.S. hotels today is to improve digital customer engagement (2017 Lodging Technology Study). While some operators are focusing on analytics to drive their digital marketing efforts, others are honing in on connectivity by using handheld tools to book faster reservations, get into their rooms faster with mobile keys and even stream personalized music and content faster from cellular devices. While these new amenities are trendy, RoamBOOST is advising hoteli...
iBeacons? Eddystone? How Do You Choose Which Beacons to Have Faith In?
Dr. Michael Arner | December 7, 2016
Beacon agnosticism and the real truth about beacons By Dr. Michael Arner Having learned dutifully that "hardware sales are a race to the bottom," I was surprised when I first got into the business of location-based services to find so many startups that merely cobbled together a Content Management System and then tried to make their mark in the space by selling beacons: buying from China for $8-$12 each, marking them somewhere between $40 and $80, and then insisting that the customer purchase enough of them to blanket their space every few square meters. It's been less surprising to see how many of these "solutions" have fallen by the w...
Smart Hotels Need to Get Smarter About Personalization
Dr. Michael Arner | October 13, 2016
Location-based Machine Learning gives hotels the power to meet the unique demands of all of their guests Click on the infographic above to see the whole picture By Dr. Michael Arner For hotels focusing on personalization, there is smart and then there is smarter. To stand out in a crowded market, many "smart" hotels are making big, bold moves to get personal with their guests. To win the loyalty game, some hotels are creating custom concierges – specialists hired to meet a unique niche of demands and services. A recent article in the Boston Globe titled, "Need a book, a crib, or running pal on vacation? There's a concierge for th...
Location-Based Mobile Ordering: The Natural Evolution of Customer Service
Dr. Michael Arner | September 13, 2016
By. Dr. Michael Arner, CTO RoamingAround With 6 billion people worldwide said to own a mobile phone, rare is the occasion that anyone heads out to the casino, hotel pool, a sporting event, or an evening of dining and drinks, without their preferred mobile device in hand. The growing reliance on mobile wallets and the unwavering trust that there is always, "an app for that," means that customer service businesses must engage their customers where the money is… on their mobile device. Thanks (again) Starbucks! The prodigious success of mobile ordering apps like Starbucks, Dunkin' Donuts and Dominos has proven the value, demand and ...
Becoming The True Hub of Your Destination
Dr. Michael Arner | August 16, 2016
Thinking Bigger About Mobile Applications For CVBs and DMOs By Dr. Michael Arner Travelers of all ages, nationalities, and income levels readily rely on mobile technology to assist and enhance their travel experience — and there is no shortage of destination-based applications available to assist them. With many convenient, close-at-hand, free broad-spectrum resources like Yelp, TripAdivsor or Lonely Planet, to name just a few, the Convention & Visitor's Bureau (CVB) and Destination Marketing Organization (DMO) face an uphill battle to become the destination for destination information. The demand for a user's attention is fie...
RoamingAround Update Allows Hoteliers to Use Location Based Services without Annoying Guests
RoamingAround | July 26, 2016
Available in August, RA2, the upgraded version of its Location Based Marketing Platform, will enable resorts, hotels, casinos and destinations to truly optimize hotel operations and guest engagement Boston, Mass. — July 26, 2016 — With demand for location and preference-based services growing across world-class resorts, hotels and destinations, hospitality's mobile engagement expert RoamingAround set out to improve its popular Location Based Marketing Platform to increase revenues and mobile engagement even futher for owners and operators – and do it without annoying guests. In August, the company will reveal RoamingAr...
STOP Waiting . . . They’re NOT Coming!
RoamBOOST | July 12, 2016
RoamBOOST dispels myths about wireless carriers and receiving funding for DAS Boston, Mass. — July 12, 2016 — Are you among the many hoteliers still waiting for a wireless service provider to do a site assessment and install a Distributed Antenna System (DAS) at their expense to give guests the cellular coverage they expect while at your hotel? If yes, we've got some bad news. They aren't coming. Unless a building is strategic to the phone company – like serving as the headquarter hotel for the Super Bowl – hoteliers are on their own to find a fix for insufficient cell coverage. "Several hoteliers told us during...
RoamingAround Adds to Its Expert Executive Team
RoamingAround | June 15, 2016
To support the company's explosive growth, Lucy McQuilken is named CFO and Melissa Sloan is named Chief Strategy Officer Boston, Mass. — June 15, 2016 — In response to overwhelming customer demand for its suite of mobile-marketing solutions, hospitality's mobile engagement expert RoamingAround has added two new executives to its all-star team whose expertise will help manage and continue the company's explosive growth in the field of Location-based Marketing. Lucy McQuilken joins the company as Consulting Chief Financial Officer, and Melissa Sloan is named Chief Strategy Officer. RoamingAround's GEO Location Technology deliv...
