The Future of Hotel Design

Rob Sykes | June 1, 2017

by Rob Sykes As the global hospitality marketplace evolves and travelers' preferences shift, what are the future trends that hotel designers need to anticipate? And how can we be visionary in our approach to each and every assignment? Our industry constantly yearns for innovation, with each hotel brand and independent operator seeking ways in which they can differentiate themselves to gain their own unique space in a very crowded marketplace. However, 'out of the box' thinking must always be balanced with economic pragmatism. Ultimately, hotels, as a real estate asset class, are challenging. Any investment risk must be justified by the ...