robert a. rauch
Brick Hospitality Debuts With New Executive Appointments
Brick Hospitality | September 5, 2023
SAN DIEGO, September 5, 2023 – Brick Hospitality, a San Diego-based hotel management company is proud to announce its launch and its newly appointed group of expertise-driven leaders. The company is led by an all-star executive team with experienced hospitality professionals who specialize in acquisitions, hotel development and design, hotel renovations and openings, sales and marketing, revenue management, food and beverage and more. “The Brick Hospitality team blends honed experience, innovation, and top-line property performance while providing hotel owners and investors with tailored solutions and attentive service,” said Robert A....
Turn 2020 Profit Losses Into 2021 Wins For The Hotel Industry
Robert A. Rauch | March 2, 2021
By Robert Rauch How To Make 2021 Our Best Year Q1 of 2021 is not going to be profitable, fun or exciting for us in the hotel industry. The goods news is Q2 will come up quickly and having been through six recessions in hospitality, all the signs of a recovery are finally here. Given the significant impact of the virus on our economic, physical and mental health, I am offering a few sentences of my personal plan to recovery; we’ll dive into the following areas below: Cash Flow For Hospitality Industry Marketing, Sales & Revenue Management Technology To Improve Hotel Revenue Whether we operate a hotel, restaurant or tour...
Hostmark Hospitality Group Acquires Management Group, RAR Hospitality
Hostmark Hospitality Group | May 15, 2020
CHICAGO, May 14, 2020 – Hostmark Hospitality Group continues its strong growth through the integration and acquisition of RAR Hospitality, a San Diego-based hospitality management group. The combined company will now own and operate both limited-service and full-service as well as branded and independent hotels across the United States with a portfolio of 40 hotels totaling over 5,000 rooms as well as successful restaurants. Operations of RAR’s portfolio will continue under the Hostmark brand in their San Diego office. “RAR Hospitality has exhibited the breadth and depth of experience that is required in successfully managing boutique ...
3 New Technical Strategies to Personalize Your Targeting
Robert A. Rauch, CHA | October 30, 2018
This month's blog post features a guest article written by Meredith Rauch. This article was originally posted on ScreenPilot's website. Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings. In order to do things like write compelling headlines, choose relevant images, develop enticing offers, and create user-friendly landing pages, you must first be familiar with the data in order to create advertisements that speak to your audience's current interests and needs. For those that are a bit more technical, there are additional elements you can integrate into your campaigns for better perf...
Hotel Industry – Q4 2018 and Beyond
Robert A. Rauch | October 3, 2018
By Robert A. Rauch Many of us who attended The Lodging Conference this past month heard Bernard Baumohl, Chief Economist for the Conference Board, provide his economic forecast. He covered topics in his usual fast, effective and entertaining style. Some interesting takeaways were that business spending is not up much, oil is going to see oversupply and is up markedly due to politics (not the market), and GDP will be up 3 percent this year, 2.2 percent next year and 1.4 percent in 2020, according to the Consensus Forecast. Baumohl's concerns include President Trump, cyber warfare, geopolitical threats and a real need for corporate agilit...
To Q3 and Beyond: Hotel Industry Forecast for San Diego, Arizona, Colorado, and Other U.S. Markets
Robert A. Rauch, CHA | September 6, 2018
By Robert A. Rauch U.S. Economy Companies are reporting solid revenues as well as profits. Q2 Gross Domestic Product (GDP) was at 4.2 percent, the best quarter in five years. Business and consumer confidence and spending are strong and future growth for 2019 looks good. Interest rates and inflation have increased modestly, in sync with movements in the economy. Having said that, my favorite index is the Institute for Supply Management's Purchasing Management Index. That index fell to 58.1 in July, 2018 from 60.2 in June, below market expectations of 59.5. The reading pointed to the weakest expansion in the manufacturing sector in three ...
The Difference Maker: 2019
Robert A. Rauch, CHA | August 3, 2018
By Robert A. Rauch Every year is different in many ways. Technology is changing very rapidly and yet there are some basics that we often forget that can make the difference right now and this coming year. I was compelled to write this after reading The Power of Moments by the Heath Brothers. These tips are specific hospitality industry tidbits based on this fine book and 40+ years of experience in the industry. Yes, I started when I was 4. Elevating Experiences "Moments of elevation" are experiences that rise above the routine, according to the aforementioned book. These moments make us feel joyful and motivated. To create these moments...
Mid-Year 2018: Brands, OTAs, Marriott, Blockchain, Robotics and Sustainability
Robert A. Rauch | July 10, 2018
By Robert A. Rauch Online travel agencies (OTAs) outspend brands by a wide margin and continue to steal market share from brands. As Marriott is becoming more of a global brand with 30 brands and a home-sharing company in their portfolio, we see a new war developing. Airbnb, a behemoth home-sharing company, is regularly getting beat up by cities who are adding regulations quickly. They will become an OTA by 2020 and begin to compete with Expedia and Booking rather than Marriott, Hilton, and the hotel community. After all, they only charge three percent for their services and could get 10 as an OTA! At the Lodging Industry Investment Cou...
