robert braun
Artificial Intelligence Is Checking Into Your Hotel – Are You Ready?
Bob Braun | September 17, 2024
by Robert Braun, Co-Chair, JMBM Cybersecurity and Privacy Group; Senior Member, JMBM Global Hospitality Group Even though artificial intelligence has been a part of our lexicon for more than seventy years, artificial intelligence remains the latest bright shiny thing. Businesses large and small feel compelled to incorporate artificial intelligence into their company descriptions even with a limited understanding of what artificial intelligence is, or how it could help their business. Hotels and hotel companies are no different; just take a look at the online newsletters and announcements hitting your mailbox; it’s a rare day that a hot...
The American Privacy Rights Act – What Does It Mean for Hotel Companies?
Bob Braun | May 6, 2024
By Robert Braun On April 7, 2024, the United States House Committee on Energy and Commerce released the American Privacy Rights Act (APRA). While every Congress for more than a decade has introduced multiple proposals to address privacy rights on a national scale, none have gained traction, and while there’s every reason to suspect that the APRA will meet the same fate – headwinds are coming from the states that have already adopted comprehensive privacy statutes, and it is notoriously difficult to adopt legislation in an election year, and especially now), the APRA is being taken seriously, and might be the basis for a long-awaited, a...
To Brand or Not to Brand
Robert Braun | February 22, 2024
by Robert Braun, Co-Chair, JMBM Cybersecurity and Privacy Group; Senior Member, JMBM Global Hospitality Group While some companies in some industries have a tendency to consolidate and eliminate brands, the hotel industry is different. Most of the leading hotel companies with brands, such as Marriott, Hilton, IHG, Hyatt, and Accor, regularly acquire or create new brands or flags. Today, Marriott has 30 flags, Hilton has 22, IHG has 14, Hyatt has 29, and Accor has 40, and that’s just the tip of the iceberg. With so many flags to choose from, it’s easy to overlook another choice – no brand at all. While picking a brand is an obvious ...
Data Privacy Alert: Who’s Responsible for Personal Data at a Hotel?
Bob Braun | March 21, 2023
By Jim Butler, Robert Braun One of the most valuable assets of a hotel brand is information – detailed personal information about guests at their hotels, participants in their loyalty programs, and visitors to their websites. This information allows hotel brands to focus on creating guest loyalty, acquiring potential guests, engaging in effective marketing, expanding market share, and creating properties and services that entice and satisfy hotel guests. Because of this, hotel brands have long contended that they “own” hotel guest data and have unencumbered rights to use it, without respect to the interests of hotel owners and even t...
Hotel Lawyer Alert: California Consumer Privacy Act update
Jim Butler | November 11, 2020
By Jim Butler and the Global Hospitality Group® Hotel Lawyers| Authors of www.HotelLawBlog.com 11 November 2020 On November 3rd, Californians voted to approve Proposition 24 which amends the California Consumer Privacy Act to include expanded consumer rights and greater privacy protections. The California Privacy Rights and Enforcement Act – which also establishes an enforcement agency to guarantee strict compliance – places additional obligations on businesses to ensure that consumer data is transparent and secure. Given the scope of the Act and the short timeframe for compliance, hotels should immediately start looking at thei...
Franchise and Management Disputes in the Time of Covid
Jim Butler | July 20, 2020
By Jim Butler and the Global Hospitality Group® Hotel Lawyers | Authors of www.HotelLawBlog.com Franchise and Management Disputes in the Time of Covid by Robert Braun If you are reading this, you are almost certainly in the hospitality industry, and you are most likely in a financial and emotional distress. During trying times, hotel owners rely more than ever on their brands and managers – the professionals that owners engage to protect the multi-million dollar investments that they have made in building, maintaining and upgrading properties. Owners rely on brands to drive occupancy and revenue, and on managers to make the most effect...
Homeland Security Warns Against Threats to US Infrastructure
Jim Butler | October 27, 2017
By Jim Butler and the Global Hospitality Group® Hotel Lawyers | Authors of www.HotelLawBlog.com 27 October 2017 Cybersecurity breaches and risk management continue to be a concern for businesses of all sizes and types. A recent warning distributed by the U.S. Department of Homeland Security and the FBI regarding targeted hacks in several critical industries is an illustration that anyone can be vulnerable such tactics, including the hospitality industry. My partner Bob Braun, senior member of JMBM's Global Hospitality Group® and co-chair of JMBM's Cybersecurity and Privacy Group, summarizes the recent report and its conclusions ...
Hotel Lawyer: Tips on Negotiating Your Annual Hotel Budget
Jim Butler | October 16, 2017
By Jim Butler and the Global Hospitality Group® Hotel Lawyers | Authors of www.HotelLawBlog.com 16 October 2017 It is budget season again — that time when operators and owners sit down to agree on the financial blueprint for the next year. My partner Bob Braun has worked on many hundreds of hotel management agreements and issues arising under them. Today, he shares some insights about the how to maximize the budget opportunity for constructive dialog between owners and operators. It's Budget Season - What are you doing about it? by Robert E. Braun, Hotel Lawyer Importance of budgets It's hard to overstate the importance of a b...
