Hotel “Broker” vs. Trusted Advisor

Robert J. Webster | April 4, 2023

By Robert J. Webster When I first started out in hotel brokerage back in the late 1980s, the market was unsophisticated and had not adopted the fiduciary focus that was required to establish trust. Consequently, the term hotel “broker” had mostly a negative perception. Over the course of the past 35 years, for many professionals, “broker” has moved to a role as a trusted advisor for those who passionately make paramount their fiduciary responsibilities.  In this article, I would like to distinguish the difference between the negative connotation of “broker” from the role of a trusted advisor. First and foremost, trusted a...