Winning the Battle for Guests: Remaining Competitive in the Age of Airbnb

Roger Sholanki | July 22, 2019

By Roger Sholanki Short-term room rental sites like Airbnb are now firmly entrenched as competitors in the hospitality industry. Millions of rentals – Airbnb alone has grown to include 5 million listings – have intensified the competition for guests and disrupted the industry. Hotels must position themselves to compete in this environment by implementing strategies including using technology, personalization, experiences and amenities to provide a superior guest experience. Technology Embracing technology is essential for hoteliers to offer the customized, frictionless experience travelers want. Guests expect that technology will be se...