Innovation Meets Experience: From Generative AI to Virtual Reality

MMGY Global | October 9, 2023

New MMGY Global Study Examines the Changing Role of Technology in Travel A new study released today by MMGY Travel Intelligence examines technology’s growing impact on travel from two distinct perspectives: the traveler and the marketer. The comparative study, titled Emerging Technologies in Travel & Tourism™, explores innovations such as artificial intelligence, virtual assistants and augmented reality through the lens of the travel industry. “What’s fascinating to me is what we learned about the concerns travelers have about emerging technologies and how they will impact their travel experiences in the coming years,” said...