The Growth of Hotel Leisure and Entertainment With Ronn Niccoli, CMO of Resorts World Las Vegas

Adam and Larry Mogelonsky | March 20, 2024

By Adam and Larry Mogelonsky What can other hotels around the world learn from the thousand-plus-room resorts along the Las Vegas Strip? As an entertainment mecca, these gargantuan hotels reveal the growth of L&E alongside other non-room revenue verticals like F&B and spa. Perhaps no other resort on The Strip epitomizes the need for strong L&E programming than Resorts World Las Vegas (RWLV). Launched during the pandemic, this 3,506-key property has had the uphill battle of competing against established players amidst ongoing travel uncertainties as well as cultivating the best possible lineup of talent, nightlife, and F&...