HVS Market Pulse: Cape Cod

Roth Johnson | February 27, 2020

By Roth Johnson Seasonality and Market Performance As with most leisure markets, particularly those driven by weather, the Cape Cod market has a high degree of seasonality. In the last three years, peak-season August occupancy levels have averaged in the mid-80s, while low-season January occupancy levels have averaged in the low 20s. Both local hoteliers and the Cape Cod Chamber of Commerce have been mildly successful in expanding shoulder seasons in April, May, September, and October. Occupancy at upscale, upper-upscale, and luxury hotels on the Cape increased 5% from May 2017 to May 2019, and 6% from September 2017 to September 2018. I...