runtriz
How Hotels Can Embrace the Experience Economy
David Millili | May 16, 2019
By David Millili Atif Rafiq begins his tenure at MGM Resorts this month. A departure for a casino hotel operation that would typically hire from within the industry, Rafiq's background isn't in hotels at all. Instead, his most recent position as chief digital officer and global chief innovation officer at Volvo Cars signifies a shift in the way MGM is thinking about hospitality, moving away from traditional approaches and toward digital experiences. As Rafiq tells Skift, "Being a Silicon Valley native in tech companies, I want to think about how to bring the digital and physical together. I'm looking at it how a tech company would look ...
Guest Experience vs. Guest Engagement: Which Matters Most?
David Millili | March 21, 2019
By David Millili Imagine this: You begin planning a trip to New Mexico. You ask a friend who lives there where to stay in Santa Fe. The same day you notice on Facebook that another friend happens to be in Santa Fe right now and has tagged the beautiful hotel where she's staying. You have two recommendations now but do some research anyway to be sure you're getting the right place for the trip. You decide on the hotel your first friend suggested, but the photos don't tell you everything you need to know, and the booking engine is cumbersome. Just about that time the Facebook friend texts, saying she's wild about the hotel she tagged. In ...
Runtriz Pay Brings Caesars’ Guests Fast, Secure and Simple Payment So They Can Stay in the Game
Caesars Entertainment | March 14, 2019
Los Angeles, CA (March 14, 2019) – Continuing to distance themselves from the competition, Caesars Entertainment (NASDAQ: CZR) properties in Las Vegas have expanded their partnership with Runtriz™ to launch Runtriz Pay, an innovative new payment service for guests. The use of credit card payment via Runtriz Pay is designed to optimize F&B revenue, efficiency, and guest experience. Runtriz, the hospitality industry's leading developer of mobile solutions, powers the hotel experience in the Caesars Rewards App, which offers an array of services both pre-arrival and during the guest's stay in Las Vegas. With Runtriz Pay, gu...
Different Travelers Want Different Things - So How Do You Know What Hotel Technology You Need?
David Millili | March 5, 2019
By David Millili, CEO of Runtriz Many retail brands embrace generational marketing these days, breaking down their demographics and online/social media campaigns by what they know about baby boomers, Gen X, millennials, and the up-and-coming Gen Z generation, those born in the mid-1990s. But for experiential products, like hotels, the concept must be stretched to include the consumer journey. The whole experience and the way it is received (or not) varies based on the age of the traveler, so much so that flags such as Marriott have launched entire brands around catering to millennials. Read an article by a baby boomer who has stayed in ...
Weaving Your Way Through Vendor Madness: What Should the Perfect Hotel Tech Partner Look Like?
David Millili | February 27, 2019
By David Millili, CEO of Runtriz There's some truth to the increasingly ubiquitous saying that all companies are technology companies now. Certainly some more than others, but I'd say hotels have officially waded into—or, perhaps, been shoved in—to tech waters so deep that it's an apt notion worth considering every time a new technology vendor is up for consideration. Look at the numbers. Hotel technology budgets have been on the rise for many years, and 2019 is no different. While 38% are satisfied with where the technology budget currently stands (or have no choice but to keep it, as is, which is more likely the case), 54%...
The Great Connector: The Hotel Mobile App
David Millili | February 21, 2019
By David Millili, CEO of Runtriz The era of engagement. The digital age. Social media revolution. A lot of terms describe the time we're living in, but what they all have in common is connection. The idea of creating connection goes far beyond the business side of our lives. We hear it everywhere that creating connections with friends, loved ones, and community will sustain us—and those around us. And though some will say technology gets in the way when we're glued to mobile phones, for instance, there's no doubt that technology has allowed us to scale up our connections, both professionally and personally, in never-before-seen wa...
Runtriz Welcomes Riccardo Galanti as Senior Director of Sales, EMEA
January 31, 2019
Riccardo Galanti brings a wealth of sales and hospitality experience to the leading team in guest services technology LOS ANGELES, CA (January 31, 2019) – Runtriz™, a leading developer of innovative technology solutions for hotels, resorts, and casinos announced the addition of Riccardo Galanti as Senior Director Sales, EMEA. In his role, Riccardo will expand Runtriz' growth in the EMEA market. He will also work closely with the leadership team to position Runtriz as the leader in guest engagement services. With over 10 years experience in sales and account management for hotels, Riccardo joins Runtriz with a plethora of in...
The Modern Guest Experience & How Hotels Can Achieve It in 2019
David Millili | January 17, 2019
By David Millili, CEO of Runtriz Remember when the first hotel websites came online? It was 1994 and Hyatt was among the first chains to launch one. There were many years after this spent convincing the rest of the hotel world that they needed one, just a simple site that would describe the property with a few images. We weren't even at the stage of online booking, yet. That wouldn't come for another year or two. (Truth be told, some chains haven't evolved their websites much from that first iteration. Many still have the stock "amenities" page with bullet points that leave the guest wondering about exactly what they'll find when they a...
