ryan sikorski
OTAs and Hotels: Friend or Foe?
Ryan Sikorski | July 27, 2017
by Ryan Sikorski The relationship between online travel agencies (OTA) and hotels exists along a spectrum ranging from that of cooperation to one of acrimony. The tenor of interactions has historically shifted over time and has done so in each direction. The relationship between the two recently appears to be shifting away from cooperation toward antagonism and this shift perception is supported by recent hotel initiatives and potential legislation. Hotels losing increased control of their bookings as OTAs gain booking share and rising related transaction costs are primary drivers in the change of this relationship. In terms of historic...
Smaller Rooms for the Younger Guest
Ryan Sikorski | October 17, 2016
by Ryan Sikorski As other industries and employers target millennials by attending to their preferences, the lodging industry is no different. In an attempt to attract younger guests, new hotel franchises are emerging. These recent flags are shifting away from emphasizing larger room sizes and in-room offerings in favor of more common amenities which also have an emphasis on technology. For instance, Marriott introduced its 18th brand Moxy to the U.S. in April 2016. Moxy opened its first U.S. hotel in Tempe with other locations in Milan, Italy and Munich, Germany. A reported 59 Moxy hotels are in the pipeline internationally with U.S. l...
