ryan solutions
How Many Hotels Have Jumped on the Pokemon GO Bandwagon?
Ryan Solutions | July 20, 2016
In a matter of days Pokemon GO has gone from zero to marketing hero for many small businesses eager to capitalize on the crowds the app has mobilized. But what about resorts and hotels? Are they getting in on the Poke-action as well? Here's what we found. The Goods To find our answer we looked for mentions of Pokemon or elements within the game (PokeStops, Gyms, etc.) in the social media posts of 5,000 resort and hotel Twitter accounts. We counted what percentage of properties on each channel mentioned Pokemon at least once on any given day and plotted the results. For example, if 2,000 hotels tweeted and 20 mentioned Pokemon on Monday,...
Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites
Ryan Solutions | January 12, 2016
One of the metrics we've researched semi-regularly over the years is YOY social posting frequency. At the intersection of adoption, content quality, and social ROI, it's been a telling stat to see spike in the early days and then plateau in 2013. But what about now? As we head into 2016, how often are resorts and hotels posting to social media? The Goods To find our answer we looked at 1,100 resort and hotel Facebook accounts. We found the average monthly posting frequency for every year since 2008. Here's how it looks. Resort and hotel Facebook posting frequency dropped from 25.0 posts per month in 2014 to 22.0 posts per month in 2015...
