Stop Complaining and Start Doing

Saahil Mehta, Man With The Plan, ResNetWorld | August 19, 2016

5 Easy Steps to Drive More Direct Bookings by Saahil Mehta I come across hotel professionals everyday who keep complaining that OTA's are bringing in more and more business and direct bookings are continually declining. I'm glad that these professionals are looking at relevant data and coming to various conclusions. However what makes me want to pull my hair out is why they are not focusing on the user experience. There are several examples of hotels with a great marketing campaign but a terrible website experience; others with a fantastic website but terrible booking engine experience and so forth. When I say user experience, I...