Unlocking a Hotel Innovation Strategy

Carlos Martin-Rios | February 15, 2017

By Carlos Martin-Rios, Assistant Professor of Innovation and Human Resources at EHL and Sabina Savatin, Student at École Hôtelière de Lausanne It is human nature to always look for a better, more enhanced experience. Arguably, innovation is the key idea that is shaping corporate life, or even defining the actual corporate mission. Hospitality firms are not indifferent to the changes occurring at the level of their competitors, the fast-paced market, or emerging technology breakthroughs. Yet, as we have argued before in previous articles, the bulk of the hotel industry is somehow lagging behind. There is however a lea...