Hotel Equities Enter Strategic Alliance With The Witness Group, Assumes Management of 36-Hotel Portfolio

Hotel Equities | September 22, 2020

ATLANTA — (September 22, 2020) — Hotel ownership, management and development firm,  Hotel Equities (“HE”), and its global private equity affiliate, Virtua Partners (“Virtua”), announced they have entered into a strategic alliance with The Witness Group (“TWG”), a premier hospitality development and investment group. Hotel Equities transitioned and assumed operations of The Witness Group’s portfolio of 36 hotels on September 1. Brands represented are Marriott, Hilton, IHG and Hyatt. Discussions on the strategic alliance began in early 2020. After identifying immediate synergy in company culture, values and vision, the con...