sales & marketing
Sojern and Cloudbeds Announce New Integration at World Travel Market 2024
Sojern | November 4, 2024
LONDON – 4 November 2024 – Sojern, the leading digital marketing platform built for travel, and Cloudbeds, the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel technology space, just ahead of the World Travel Market in London. This strategic partnership means that Sojern’s built-for-travel digital marketing and guest experience solutions are fully integrated with Cloudbeds’ system and deliver industry-leading accuracy and tracking capabilities. Sojern’s commission-based travel advertising helps hoteliers increase direct bookings while only pa...
Thynk Announces Partnership With Cvent to Elevate Hospitality Sales Through Next-Generation Integrations
Thynk | October 30, 2024
Companies aim to drive group sales performance for hotels and venues by streamlining event operations Partnership includes integrations between Thynk and three of Cvent’s leading hotel solutions, Cvent Supplier Network, Smart Custom Proposals and Cvent Event Diagramming Brussels, Belgium & Tysons, Va. – October 30, 2024: Thynk, a provider of next-generation hospitality commercial management solutions, and Cvent, an industry-leading meetings, events, and hospitality technology provider, have announced a strategic partnership to empower hotel and venue sales teams with the solutions they need to drive greater business results. Th...
Introducing: LUCID, The Next Generation of Content Manager
Leonardo | October 24, 2024
Leonardo is excited to announce the launch of LUCID Content Manager, the future of hotel content distribution. Our new platform is the next generation of our enterprise media distribution platform. Leonardo has been distributing hotel photos and other media for over 20 years. We have long been at the forefront of distribution innovation, and we’re excited to continue in that role with our new system. With this new platform, we’re expanding the capabilities of our technology beyond media. LUCID Content Manager distributes all static or descriptive hotel content to travel channels. We now have brand-approved textual content like contact in...
Travelers Are Spending Big This Holiday Season–With Higher Expectations Than Ever
Sojern | October 15, 2024
SAN FRANCISCO – 15 October 2024 – Sojern, the leading digital marketing platform built for travel, today shares its latest travel data ahead of the holiday season and beyond. Travelers are eager to hit the road or skies, but economic concerns and inflation are widening the wealth gap. Compared to 2023, more consumers are opting for road trips over air travel, if they’re traveling at all. Sojern data shows upscale and luxury hotel prices have risen by 1.7% and 1.4%, while economy lodging remains steady, reflecting growing demand for higher-end accommodations. “Unlike the pandemic where travelers chose less crowded destinations, thos...
Chattanooga Ranks in the Top Five of Secondary Markets for the First Time in 2024
Cendyn | October 10, 2024
Cendyn reports Las Vegas leads the top 25 markets, making this the eighth consecutive month it has been in the top five AUSTIN, Texas— Oct. 10, 2024 — Cendyn’s Sales Intelligence platform, previously known as Knowland, shares its monthly data findings for hoteliers to gain insight into the top locations selected by today’s meeting planners. Cendyn reports that Las Vegas ranked first in the top 25 markets with 34.2 percent year-over-year (YoY) growth, positioning it in the top five markets for eight consecutive months; however, Chattanooga, Tenn. ranked in the top five secondary markets for the first time, coming in second with 62.7 p...
Understanding Event Sponsorship as a Marketing Tool
EHL | October 2, 2024
With the cost of marketing on digital platforms going up and conversion rates heading in the other direction, brands in many industries are looking for different ways to reach and attract customers. Event sponsorship positions your brand and message in the spotlight of the people that matter. With events teams expecting a 10% increase in attendees this year and 86.4% of organizers planning to maintain or increase their events in 2024, in-person events are thriving. With that in mind, how can you choose the right event to sponsor to generate the best possible return on investment? Why sponsor an event? Before we discuss the different t...
Cogwheel Analytics Announces Launch of Hotel Digital Marketing Benchmarking Scorecard
Cogwheel Analytics | October 2, 2024
Denver, CO – We are pleased to introduce our latest innovation, the Benchmarking Scorecard. This enterprise tool is crafted to transform how hotels assess their digital marketing performance. Tailored to meet the needs of hotel management companies, ownership groups and digital marketing agencies for both branded and independent hotels. The Benchmarking Scorecard allows you to compare your hotels’ performance indexes against key performance indicators of similar hotels. The Benchmarking Scorecard leverages the latest advancements in automation technology and integrates seamlessly with our existing business intelligence and descriptive ...
Cendyn Acquires Knowland and Announces Private Equity Partner Haveli Investments
Cendyn | October 1, 2024
Integrated hospitality solutions leader dives deeper into group sales, meetings, and events in its latest acquisition supported by its investors, including Haveli Investments Austin, Texas, USA – 1 October 2024: Cendyn, a global hospitality cloud-based technology company, has acquired Knowland, the US-based leader in data-as-a-service intelligence on meetings and events for hospitality. The strategic acquisition presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space. Knowland’s platform includes extensive market intelligence data on meetings ...
