Best Practices for Messaging Your Hotel’s Reopening During COVID-19

GCommerce  | May 27, 2020

By Lisa McCreary and Amy McNeill When people are ready to travel again they are going to return to brands and hotels they trust. The question is, how can your hotel instill trust in loyal guests and new guests in a post-COVID-19 world? The answer is consistent communication and thoughtful messaging. Your team has been working hard to develop a plan for reopening that follows local guidelines to maintain guest and employee safety. You should share this information and messaging across different channels to help re-establish trust with your customers. This trust will make them feel secure in booking at your hotel to drive the revenue your bu...