sales techniques
How Hotel Salespeople at Parks Hospitality Group Use Video Email to Close More Deals and Build Stronger Connections
Doug Kennedy | April 11, 2023
By Doug Kennedy As frequent readers of my monthly training articles know, I have been a huge advocate of using a “tech for touch” approach for many years. In training articles, webcasts, and in my on-site hotel sales training workshops, I have provided suggestions for using video email apps to put the “people parts” back into hotel sales. Whereas most sales conversations these days happen in email and in-app message exchanges, personalized video emails allow salespeople to stand out. Sadly, although everyone gets excited about when I first share this concept, too many fail to incorporate it as a regular sales habit. Fortunately,...
Selecting the Right Call Center
Travel Outlook | May 27, 2021
How to Outsource Your Reservation Department without Sacrificing the Personal Touch Your Guests Know and Love As a hotelier and a business owner, it can be hard to let go of certain aspects of your business. After all, it’s hard enough to find hardworking employees who care about your business like it’s their own, let alone outsourced workers. Outsourcing typically has a negative connotation surrounding it. When people think of outsourcing, they think of cookie-cutter call scripts, aloof call center agents, and long hold times accompanied by nauseating elevator music. As it turns out, there are ways to outsource your reservation depar...
