sales tools
How Hotel Salespeople Are Using Tech to Put People Back in the Sales Process
Doug Kennedy | January 11, 2021
By Doug Kennedy In recent years, sales conversations between buyers and suppliers have moved to digital formats such as email and in-app platform messaging in CVENT, The Knot, and CVB apps. Too many salespeople mistakenly believe two urban legends: that planners exclusively prefer digital communications, and that the most important factor is simply being the first to respond. On top of it all, the 10+ years of surging demand in the pre-pandemic era caused the sales culture at many hotels to devolve into an “order-taking paradigm” and set the stage for what I call the era of “silent selling.” On the other side of this equation, p...
Hotel Sales Teams: Use Downtime to Up Your Game at Using Screen Share, Video Email, Webcam Sales
Doug Kennedy | April 17, 2020
By Doug Kennedy Based on the conversations I’m having this week with our KTN clients, it seems that hotel sales teams are finding that there’s a lull in activity right now. The flood of calls and emails regarding cancellations and postponements has abated, and most hotels are lucky to have even a trickle of RFP’s coming in from traditional channels. For most markets, being too aggressive with traditional cold-call prospecting right now might be perceived as being insensitive. As a result, salespeople might be finding themselves with far more downtime than they’ve had in years. This phase presents the perfect opportunity for hote...
