Hotel X Supercharges Marketing With Automation and Dynamic Content

Hapi | April 11, 2024

The 404-room resort in Toronto implemented Salesforce Sales and Marketing Cloud for rich guest profiles and personalized guest journeys, but needed Hapi’s experienced hospitality team to access the necessary data. Located on Lake Ontario just five minutes from bustling Union Station in downtown Toronto, it’s hard to imagine there’s room for a full-service luxury resort. But stroll the 6-acre grounds of Hotel X, which opened in March 2018 as part of the Library Hotel Collection, and you’ll find multiple restaurants, a 90,000-square-foot fitness facility, a spa, a kids play center, cinema screening room, tennis, squash and pickleball...