sameer umar
How to Understand & Utilize Different Types of Data in Hotel Systems
Sameer Umar | October 4, 2023
By Sameer Umar Does this situation sound familiar? You walk into a meeting with the entire operational team and every department – from Finance to Sales to Revenue Management to Operations – has different figures that they’ve extracted from the system(s) they use for monitoring their progress; in some cases, the same source systems give each department different versions of the truth, in different reports. As I’m sure you’ve experienced many times before, this situation leaves you wondering which department has the most accurate data, resulting in confusion and uncertainty – and makes it almost impossible to make accurate strat...
Elevate Your Hotel Data to Business Intelligence
Sameer Umar | June 25, 2015
by Sameer Umar Business Intelligence (BI) has become a necessity in the hospitality industry. Those of us who have figured out how to leverage BI have increased both revenues and guest satisfaction. Unfortunately, I have also spoken to many hoteliers who mistake it to be nothing more than reporting. Thus, they keep comparing it with excel spreadsheets where data is manipulated after the fact and there is no tying back to the sources. They naively think that they can compete on historic data that their controller has massaged and boxed in spreadsheets for them. BI is far more strategic. It is an organization's ability to track data flow ...
