An Overview of San Francisco’s Prolonged Recovery

Jason Lee | September 5, 2024

Since the COVID-19 pandemic, San Francisco has been navigating a difficult and lengthy road to recovery. Concerns over safety and street conditions, record-high office vacancies, a weak convention calendar, and limited visitation from Asia are among the challenges for local hoteliers. However, the long-term outlook remains cautiously optimistic given the growing presence of artificial intelligence companies, the fuller rebound of convention activity, and major sporting events planned for 2026, including Super Bowl LX and the FIFA World Cup. Lodging, Convention, and Travel Trends Following a rebound in 2022, San Francisco’s hotel perform...