COVID-19’s Impact on the San Francisco Lodging Market

John Berean | March 30, 2021

By John Berean Prior to the onset of COVID, San Francisco was amid a tech-driven renaissance that placed the city and the nine-county San Francisco Bay Area as one of the top-growing metro areas over the last decade. Similar to during the internet-driven dot-com boom of the late 1990s, the city experienced tremendous economic growth, resulting in strong hotel performance. Market occupancy exceeded 80% between 2012 to 2019, while ADR increased at a compound annual growth rate of 7% for the nine years between 2010 and 2019. By many metrics, 2019 was a record year for San Francisco. According to the San Francisco Travel Association (SF Tr...