sara o brien
The Independent Hotel’s Guide to Engaging and Retaining Guests
the Author and HeBS Digital | February 13, 2017
By Sara O'Brien Recently, a small hotel group asked us an extremely smart and on-point question: "How do I create a loyalty program that is not a loyalty program?" They understood that while major brands such as Hilton, Marriott, Accor Hotels, and Choice Hotels International spend millions in infrastructure and technology to support a complex loyalty program that they cannot replicate, there is still a need to recognize, engage and retain guests. Fortunately, a much simpler and cost-effective approach is available for independent properties to drive more direct relationships with consumers and reap the direct booking benefits of a loyal...
Webinar on Key Tools to Optimizing Direct Bookings and Lowering Distribution Costs
HeBS | November 14, 2016
To help hoteliers readjust their strategy as the hospitality industry faces declining occupancy rates, HeBS Digital will host the third webinar in the "Direct is Always Better" series, "Key Tools to Optimizing Direct Bookings and Lowering Distributions Costs," on November 17th at 2:00p.m. EST (11:00a.m. PST). Key members from HeBS Digital, a leader in helping hoteliers drastically increase direct bookings and lessen dependency on the OTAs, will provide a roadmap for hoteliers to lower distribution costs and increase direct bookings as 2016 closes out and the new year begins. As supply is predicted to outpace demand, and as Airbnb looks ...
The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning
the Authors and HeBS Digital | August 4, 2015
By Max Starkov and Sara O'Brien Executive Summary For the tenth year in a row, HeBS Digital announces the launch of "The Smart Hotelier's Guide to 2016 Digital Marketing Budget Planning," to help hoteliers as we begin the 2016 budget planning season. Click here to download the full article whitepaper. The article eases any concerns hoteliers may have about investing in digital and implores hoteliers to establish a strong digital presence as we enter a new era of online distribution and digital marketing. Yet, just being online isn't enough anymore; in 2016, you will need to take your digital presence to an entirely different level in or...
