Targeting Hotel Staycation Demand in Canada and Beyond

Sarah Schehade | June 3, 2021

By Sarah Schehade, Luc Espaillard, Monique Rosszell When the pandemic caused traditional sources of hotel demand to collapse, Staycation demand took on a new prominence as one of the few remaining sources of leisure demand available. Hoteliers that had never courted Staycation demand in the past were left scrambling to put together packages and marketing plans with the hope of getting at least some heads in beds during this time of market meltdown. Hoteliers were thus confronted with a new problem: how does one build effective packages to develop a Staycation demand base from scratch? In the ensuing turmoil, many plans were implemented,...