Is Blockchain the True Solution to the OTA Challenge or Is It Merely a Silver Bullet Hope?

Dr Nicole Rosenkranz | October 6, 2021

By Saskia Hillmann & Nicole Rosenkranz   There is the paid search, the SEOs and everything else you pay commission for. This is the landscape at the moment. So, you have as a hotel, you have a Greek salad, which is very tasty, but if you mix it, it doesn't look very constructive. No direct business - Only middlemen”. D.A. President Swiss Hotel Association & Ambassador of Swiss blockchain start-ups.   How is Blockchain relevant to the industry? In the new global digital world of the fourth industrial revolution, blockchain technology has been revolutionizing many industries from banking and insurance all the way ...