sb 478
Jim Butler Asks Mark S. Adams for Update on California Junk Fee law: Would SB 1524 Gut SB 478’s Honest Pricing for All?
Mark S. Adams | June 12, 2024
Mark S. Adams is the go-to senior lawyer in JMBM’s hospitality litigation team for assessing legal exposure, pursuing legitimate claims, and defending a client’s rights involving hospitality matters. Jim Butler caught up with Mark to find out what all the fuss is about over California’s Junk Fee law (SB 478) and a proposed amendment by SB 1524 that has consumer advocates for transparent consumer prices in an uproar. Jim Butler: As a hospitality litigator and advisor, you have been at the forefront in junk fee matters for many years, and have written extensively about the latest developments. Tell us what all the fuss is about c...
Junk Fees Are Banned in California as of July 1, 2024! What Does the California Junk Fee Law (SB 478) Mean?
Mark Adams | May 13, 2024
By Mark Adams California businesses brace for Senate Bill 478‘s impact. SB 478 was signed by Governor Newsom in October 2023 and became effective July 1, 2024. It cracks down on hidden fees, often referred to as “junk fees” and “drip pricing” (because the full cost is only disclosed drip by drip). It will likely change how businesses approach pricing strategies. Many say it is part of a nationwide response to President Joe Biden’s call to eliminate Junk Fees. What’s in a name? SB 478 or California Junk Fee Law? The confusion starts with how to reference the new law. Many refer to it by the Senate Bill number assigned w...
