sceptre
SHR Expands Google Connectivity to Drive Direct Traffic Through Free Booking Links
SHR | July 29, 2021
Windsurfer Booking Engine clients now have the ability to capture direct bookings from the world’s largest search engine by appearing throughout Google search results at no cost. HOUSTON, July 29, 2021 — SHR, Sceptre Hospitality Resources, a leading provider of technology that helps hotels execute their best revenue generation strategies, has teamed up with Google to provide its clients with the search giant’s newest product, Free Booking Links. Free Booking Links appear organically in Google search results when users search for hotels and can be used to drive traffic directly to the hotel, avoiding costly OTA commissions. Free bo...
SHR Announces New CRS Product Features, Plus PMS and OTA Integrations
SHR | September 24, 2018
HOUSTON, TX, September 24, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, has unveiled several new features within their Windsurfer® CRS Enterprise and Essentials products, in addition to two new key product integrations. Windsurfer Enterprise clients will now be able to Assign Policies by Channel, allowing them, for example, to set one cancellation policy for the Windsurfer® Booking Engine and a different policy for GDS. They will also enjoy a newly-expanded Registered Guest Reports feature. This means that reports can now be pulled at hotel level or chain level, helping En...
SHR Selected by GreenTree Inn Hotels as New Distribution Partner
SHR | September 13, 2018
SCOTTSDALE, AZ and HOUSTON, TX, September 13, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has been chosen by GreenTree Hospitality Group, a leading hotel owner, operator, and franchisor of the GreenTree Inn and GreenTree Inn & Suites branded hotels, as its strategic distribution technology provider. GreenTree Hospitality, the U.S. arm of GreenTree Inn, made the move in an effort to find a technology solution that could grow with their business, that was customer service-centric, and yet could offer their franchisees a cost-effective soluti...
SHR to Offer Unique Business Analytics Software
SHR | May 31, 2018
HOUSTON, TX, May 31, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, will now offer SHR clients one more tool in formulating and executing their best pricing strategies; SHR Rzr, an advanced business analytics reporting platform. SHR Rzr, powered by Hotelsoft, will provide seamless access to Windsurfer reservation data, allowing intuitive, in-depth pace and market segmentation reporting. This will enable revenue managers to reduce the amount of time spent on spreadsheets, focusing instead on revenue strategy. "SHR is committed to bringing hotelier...
SHR VP of Product to Lead Interactive Session at AAHOACON ‘18
SHR | March 26, 2018
HOUSTON, TX, March 26, 2018—Estella Hale, Vice President of Product for SHR, Sceptre Hospitality Resources, a pioneer in advanced hotel distribution technologies, will be co-hosting a special break-out session at the annual convention and trade show put on by AAHOA. This year's event will be held at the Gaylord National Resort and Convention Center in National Harbor, Maryland, and will take place March 27-30. Capping off Thursday's activities, the special interactive session, entitled "Who Wants to Be (and Stay) a Millionaire?" will run from 5-6p.m. on Thursday, and will follow a creative game show format specifically geared towa...
SHR Buys European Firm Cross-Tinental
SHR | August 21, 2017
SHR expands its global reach by acquiring European hospitality tech consultancy firm HOUSTON, TX and BARCELONA, SPAIN, August 21, 2017 —SHR, Sceptre Hospitality Resources, a leading provider and pioneer in the field of hotel distribution technology, has purchased Cross-Tinental, a well-known leader in the European hospitality tech consultancy sector, and reseller for SHR products. This purchase serves to immediately jump start SHR's already growing European presence, giving the company a broader base to build upon in the coming years. "We were looking for very strong representation in the European market, now and for the future," ...
Curated Rates: Using Relevant Content to Boost Bookings
Estella Hale | March 20, 2017
With Estella Hale What are curated rates? To understand curated rates, we first need to understand what curating means. To curate something means to organize and display content in a meaningful way for a particular result. For our purposes here, "content" will be defined as the booking availability response from your hotel to your guests. This request and response interaction is what happens to your guests when they come into your internet booking experience; they give you information about their travel search, and you respond with relevant content. So, the concept of "curating" rates revolves around being able—from all of the boo...
SHR, Developer of Windsurfer® CRS Announces New Senior Management Appointments to Address Aggressive Growth Objectives
SHR | January 16, 2017
Houston, Texas, January 16, 2017—SHR, the innovative developer of central reservation system (CRS) software for hotels, has announced the addition of two key leadership positions at the company's headquarters in Houston. Chief Operating Officer (COO) Adam Roark joins the SHR team from the audit, tax and advisory firm Grant Thornton LLP, where he served as senior manager. Prior to that, he was senior vice president of customer support for Cardtronics, the world's largest ATM owner/operator. A financial and operational leader with experience in high-tech and traditional businesses, Roark brings a history of building collaborativ...
