Starwood Hotels & Resorts’ Tech-Forward Aloft Brand Launches in Germany with Two New Hotels

Aloft Hotels | September 9, 2015

STAMFORD, Conn.--September 9, 2015--Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced the entry of its innovative Aloft brand to the German market with the opening of Aloft Munich and Aloft Stuttgart. Designed for today's hyper-connected, tech-forward global traveller, Aloft continues to re-define the traditional hotel experience and strengthen its footprint in Europe. Owned and developed by the Schörghuber Corporate Group, both hotels offer a vibrant social scene in two of Germany's most dynamic cities. "We're thrilled to introduce the energy of the Aloft brand to the German market," said Brian McGuinness, Glo...