School Break Report
Fall Break and Homecoming Scheduling Provides Hotel Demand Opportunities Across the U.S.
STR | September 26, 2023
Analysis by Brannan Doyle School is now fully in session in the U.S., and upcoming fall schedules are the first opportunity this season for hoteliers to capitalize on an influx of traveling students and their families. More specifically, the hotel industry can plan on peak fall break demand during the first half of October 2023. Fall break, already STR’s thorough database of public school districts showed 11 September to be the latest K-12 start date of the year—except for those districts delayed due to contract disputes. Those starting during the second week of September were fringe cases as comparisons with a similar dat...
School Break Data Suggests Subtle Boosts, Sizable Squeezes to Travel Demand During Fall 2022
STR | October 5, 2022
With the Fall 2022 school semester in full swing, STR’s School Break Report can help hoteliers, destinations, and anyone invested in the travel industry predict trends and swings for travel demand during the fall break season. With the bigger COVID-related shifts seen over the last couple years finally simmering down, locking in on the more subtle shifts this year will be crucial to planning ahead. As of late September, no major shifts have been seen regarding the percentage of public school district (K-12) students out of session and available to travel when comparing year over year. There was little movement seen around the...
STR: 2021-22 School Break Calendars Revert to More Traditional Learning
STR | August 11, 2021
HENDERSONVILLE, Tennessee — August 11, 2021 — After a year of shifts toward e-learning throughout the U.S., STR’s annual School Break Report shows less scheduled remote coursework on the academic calendar for the upcoming year. The report summarizes vacation break dates in 2021-22 for a robust sample of U.S. public K-12 school districts, colleges and universities. The pandemic has affected the approach to academic scheduling for both K-12 school and universities, and STR implemented extra measures to ensure the accuracy of 2021-22 calendar dates with additional information included regarding e-learning (remote) scheduling. ...
Spring Break a Big Splash for Florida Hotels
STR | April 27, 2021
Spring Break 2021 didn’t just dive in, it made a cannonball-sized splash for Florida hotels and other U.S. destinations. When looking at STR’s School Break Report, 39% of college students and just 7% of K-12 students were on break beginning 6 March. Despite this slightly low percentage, all signs pointed to a strong spring break period right out of the gate. The STR-defined Florida Keys market, at that point, was the only U.S. market to reach an 80% occupancy level—at 85.9% for the opening week of March. Other markets, such as Sarasota (75.4%), Fort Lauderdale (72.5%) and McAllen/Brownsville, TX (70.5%), were lower but all above tstr...
