scott dahl
HSMAI Americas Announces 2024 Marketing and Revenue Optimization Honorees
HSMAI | May 30, 2024
McLean, VA (May 30, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) Americas is proud to introduce the 2024 Marketing and Revenue Optimization award recipients who will be celebrated during HSMAI’s Commercial Strategy Conference. HSMAI will honor Dr. Kelly McGuire, managing principal of hospitality at ZS Associates, with the prestigious Vanguard Award for Achievement in Revenue Optimization. Scott Dahl, senior vice president of sales, marketing, and revenue management at Wurzak Hotel Group, and Taylor Baca, CRME, CHDM, corporate director of revenue management at Balboa Bay Resort & Club, will be pr...
Coming Soon to Your Hotel: The Integrated Revenue Generation Team
HEBS Digital | May 21, 2018
By Max Starkov and Scott Dahl Background: The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue—i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)—has been declining steadily over the past several years. For example, U.S. hotels earned roughly $155.2 billion in guest-paid revenue in 2017 but paid an estimated $25.2 billion...
Loyalty in Hospitality: Taking on the OTAs at Their Own Game
Scott Dahl | April 28, 2017
By Scott Dahl After years of complaining about online travel agencies (OTAs) and how they have inserted themselves in the relationship with their customers, most major hotel brands have identified loyalty programs as the tool to re-engage directly with their customers, but for many of the industry's owners and operators, their efforts so far fall short of the goal. While hiding discounted rates behind a password and requiring travelers to join a loyalty program to access them has clearly resulted in an increase in direct bookings, it has come with unwanted discounting and additional costs. Some savvy industry veterans point out that the...
