scott meldrum
Digital Marketing and the Voice Channel: A Symbiotic Symphony
Travel Outlook | February 17, 2021
John Smallwood CEO Travel Outlook Scott Meldrum Founder, Principal Strategist Digitality How to Optimize Digital Marketing Performance via Voice In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, there are many opportunities to optimize digital marketing performance within the voice channel. In fact, these two communication channels co-exist in ways that are very symbiotic. In this article, we’ll ex...
Pacific Hospitality Group Appoints Robb Walker as Chief Operating Officer and Scott Meldrum as Chief Marketing Officer
Pacific Hospitality Group | June 14, 2017
IRVINE, Calif. (June 14, 2017) – Pacific Hospitality Group (PHG) announces the appointment of Robb Walker as its chief operating officer and Scott Meldrum as chief marketing officer. Walker will oversee the operational aspects of the company's 12 hospitality assets, which include the Meritage Collection, a portfolio of lifestyle and luxury properties, and branded properties under the AC Hotels by Marriott®, DoubleTree by HiltonTM and Wyndham flags. Meldrum will be responsible for driving the marketing efforts for PHG and all its affiliated companies. With more than 30 years of experience leading first-class operations in the h...
