The Truth About Social Media Marketing for Hotels

GCommerce | October 23, 2020

Scott van Hartesvelt | Founder | GCommerce Solutions Every once in a while, a well-intentioned article comes to our attention, providing hoteliers digital marketing advice that flies in the face of our current thinking.  It challenges us to re-evaluate our thought processes to determine if our hotel marketing best practices rise to meet the moment. Today, just such an article came to our attention.  It suggested that hoteliers should eschew social media marketing in favor of more reliable and profitable channels.  The argument goes that in these challenging times, hotels have limited budgets (true) and that hoteliers are paying parti...