search data
What Summer Search Data Really Tells Us About Post-Covid Travel
Larry Mogelonsky | August 19, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Travel behavior in the summer of COVID-19 has been erratic and still has a long way to go until it returns to pre-pandemic levels. However, the search data during this recovery period can offer strong clues as to what customers will want from their hotel experiences in the next normal so that operators can adjust their businesses accordingly. Notably, much has already been said about the recent Google Trends numbers which show that search share in many major Western countries for Airbnb and Booking have both trended disproportionately upward relative to Expedia, Hilton and Marriott ...
U.S. Travel Searches Indicate Initial Signs of Hotel Recovery
Expedia Group | June 12, 2020
Rising traveler intent is positive indicator for industry, according to insights from BVA BDRC and Expedia Group SEATTLE, June 12, 2020 – According to new consumer research from BVA BDRC[1] and supported by Expedia Group search data[2], Americans are increasing their intent to travel this summer, a positive indicator for the industry. While U.S. domestic and regional travel searches steadily dropped throughout March and into the first week of April, according to Expedia Group data, search has been steadily climbing over the last month in total volume. Expedia Group search data also showed that for domestic travelers who searched within t...
