search smarter
Hotel Industry, AARP Join to Help Protect Seniors From Travel Scams
AHLA | December 23, 2019
Joint Effort Will Help Consumers Identify Online Booking Scams and Search Smarter WASHINGTON (December 23, 2019 –As Americans book last-minute holiday travel and begin contemplating summer trips, the American Hotel & Lodging Association (AHLA) and AARP today announced a coordinated campaign aimed at educating senior travelers to avoid travel scams. This collaboration aligns with both AHLA’s Search Smarter campaign and the AARP Fraud Watch Network, initiatives designed to help consumers avoid falling victim to scams and fraud. According to AHLA research, online booking scams and dishonest marketing practices by fraudulent and m...
New Research Shows Consumers Spend $5.2 Billion Annually in Fraudulent and Misleading Hotel Booking Transactions
the American Hotel & Lodging Association | May 3, 2018
Nearly one in four consumers say they were misled by a third-party travel company Washington, D.C. – May 3, 2018 – As Americans begin gearing up for the busy summer travel season, new research from the American Hotel & Lodging Association (AHLA) suggests that online booking scams and fraudulent and misleading travel websites and companies continue to mislead and confuse consumers. That's why AHLA is encouraging consumers to Avoid Shady Deals and Have a Sunny Stay by searching smarter for their hotel stays through the launch of their summer "Search Smarter" education and awareness campaign. In a new survey commissioned by...
New AHLA Research Reveals Online Hotel Booking Scams Are on the Rise, Duping Consumers, Translating to Nearly $4 Billion Each Year
the American Hotel & Lodging Association | June 14, 2017
Washington, D.C., June 14, 2017 – Every 60 seconds, Americans make 500 hotel bookings online. And new research reveals that online scams and fraudulent sites are on the rise. In 2015, just six percent of American travelers reported having booked on what they believed was a hotel's official website, only to find they had booked on a fraudulent site – websites that use a variety of marketing tactics to mimic hotel websites but are not, in fact, affiliated with the hotel. Just two years later, the number of travelers reporting that same experience has nearly quadrupled to 22 percent. Today, that amounts to 55 million hotel book...
