Ending Seasonality One Week at a Time

Larry Mogelonsky | November 18, 2020

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) The seasonal ebbs and flows of occupancy are real, especially in the face of such uncertainty as a result of COVID-19. While rural resorts endure this and must make grand adjustments in staffing to accommodate budgetary fluctuations – no matter the short-term benefits from the influx of domestic travel of late – numerous other properties are still affected with double-digit dips and last-minute nightly rate tweaks, all to stay relevant with the various macro-forces at work in any given territory. But while necessary measures must be enacted, wouldn’t it be great to instill wit...