How Data Can Help With Seasonality Shifts

HotStats | February 3, 2020

Hoteliers can learn a valuable lesson in seasonality from boxing. Contrary to what some might believe, great boxers don’t just roll with the punches. They study their opponent’s every move, quickly plan, make adjustments, attack and counter attack. The same strategy should go for planning for the dips and swings of seasonality changes in the hotel industry. Too many hoteliers have fallen into a revenue-based rhythm. They set up a strategy based only on traditional high, shoulder and low seasons. Unfortunately, when seasonality changes, this simple strategy leaves hotels vulnerable to financial body blows. However, it doesn’t have ...