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How Can Hoteliers Maximize Revenue from Google?
HeBS Digital | February 10, 2016
Watch Our One-on-One Discussions at Google's NYC Headquarters Understanding how to maximize revenue from the extensive array of Google's products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google at their headquarters to discuss their latest advertising formats, case studies from the HeBS Digital portfolio, and how hoteliers can boost customer engagements and revenues from Google. As a result of the discussions, a pair of videos were produced, featuring one-on-one conversations between Google Agency Development Manager Victoria Fabiano and two of HeBS Digital's top online m...
2016 Checklist to Maximize Revenues from Your SEM Campaigns
the Authors and HeBS Digital | November 17, 2015
By Carmine Fischetti & Sara O'Brien Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital's clients, with more than 25% of direct online revenue coming as a direct result of SEM/paid search via the hotel website and voice channel. Add to that Google Display Network (GDN), Remarketing Lists for Search Ads (RLSA), Gmail Ads targeting users with text and email ads, as well as YouTube TrueView video ads, and this contribution grows to beyond 30%-35% of direct online revenue. Obviously advertisers agree with the above and more than 41% of every online advertising dollar in the U.S. is spent on search...
